Facebook – Timelines (The Good, the Bad and The Ugly)

Business Facebook fan pages will be converted to the new Timeline design on March 30th, 2012. Here is some insight to give you aspirations, tools and more!

The Bad
One of the biggest feature changes that many businesses are upset about is the removal of a default-landing tab. That is, where you can create a custom-landing page and add rich media, or an opt-in box and/or a compelling reason to join your fan page. In addition, many businesses made use of the “like-gating” or “fan-gating” feature on these default custom landing tabs where you could entice your fans to click the Like button and then reward them with a special benefit such as a coupon code, or unique content just for fans.

The Good
The good news is you can still have custom tabs, plus the like-gating element still functions. You just can’t set a default-landing tab.
With the new Timeline design, you’ll notice the generously large cover image at the top of your page. The dimensions are 851 pixels wide by 315 pixels high. It’s a wonderful place to showcase photographs and graphics pertaining to your brand/business. This is a great area to showcase you salon/spa, the faces of your client base, or a daily transformation of a prospect to a client. Highlight a new color, a new cut, or the recent award of mayor ship on Foursquare.

Some Insight to Timelines for Stylists, Salons, and Spas

March 30
The clock is ticking…. upgrade today.

Profile picture
Your profile picture is always a square and is displayed at 125 x 125 pixels or 150 x 150 pixels, depending on the size of someone’s screen. The photo you upload must be at least 180 x 180 pixels. This should be your image is you’re a stylist or colorist. If you have a brand – then use your brand logo/mark.

Liked button
The like button now turns to “liked” when clicked. Users can HOVER for options, including adding to an Interest List(s). The Liked button is a great new feature as it visually informs fans that they have already liked the page. However, the hover feature and ability to add pages to Interest Lists is very new and really not obvious at all.

Feel free to add business milestones on your Timeline. When you do, these will post at the right date, and go out into the news feed of your fans and create more visibility and engagement.

New – Wall Filters
Page walls now have four filters: Highlights, Posts by Page, Posts by Others, and Friend Activity. There is no way to set the wall to be posts by everyone. The default is always Highlights. In your page settings (Admin Panel > Manage > Edit Page > Manage Permissions), you can choose to not let anyone write on your wall, or to not display Posts by others. However, I recommend that you leave the settings on to allow everyone to write on your wall, everyone can add photos and videos, and show the box for Recent Posts by Others.

Unlike many of Facebook’s past product launches and feature upgrades, the company has outdone itself this time with the comprehensive range of guidance for the Timeline design for pages. The following resources are all from Facebook:
• Plus, for even more guidance, go to http://www.LearnFacebookPages.com for an interactive course – this is brought to you by Facebook and is very well done! You may need to temporarily disable popup blockers for the course to start.
• View more Facebook video guides here.
• Read the revised Page Guidelines here.
• Download Facebook’s PDF Pages Overview here.
• Want to read up on how other businesses are creating success with Facebook’s variety of products? Check out this nifty, interactive resource – Facebook Success Stories.
Recommended reading:
• Facebook Timeline for Pages – Frequently Asked Questions [hyperarts.com]
• 28 Things You Need To Know About The New Facebook Pages [by Kristi Hines on kissmetrics.com]
• 15 Creative Tips to Rock Your Timeline Cover Photo for Facebook Pages [wchingya.com]


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